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Zoo

Topic: A contextual approach, forever seeking to challenge conventional wisdom

Using three of our main projects as case studies, we would like to share with you how we consider the role of typography in the creation and development of a corporate identity that is clear, powerful and generous.
Typographic choices are just one of a number of fundamental elements: the tone is set by the choice of iconography and photography, the wording, the color range, the materials used, the animation, and so on. How does all this combine to define a powerful and specific identity?