Topic: The value of typefaces

With
Frank Adebiaye, Chartered accountant & Typographer
Marie Boulanger, Brand designer, Monotype
Nadine Chahine, CEO, I Love Typography
Paul Groves, Creative director, W&cie
Erik Spiekermann, Typographer, Type designer, Author, Galerie p98a
Moderated by Jean François Porchez

This discussion will have addressed the themes as broad as: Do typefaces still have, or bring value to brands, institutions using them? Is the value of a typeface family related
to the purchase price of it? How does the choice of a specific typeface have an impact on a brand’s reputation? It is better to choose a typeface that has proven itself and used by competitors in the sector, or should we find a rare/new typeface with unique characteristics, even if it means taking risks? How to convince your clients to pay for fonts? The best sources to find the right typefaces: Independent foundries, subscription services, classic font distributors, etc.?